KING OF ADVERTISING

Between 1967 and 1968 the Opit agency in Milan commissioned from the production company Studio K in Florence a series of shorts to advertise Fernet-Branca.

The ads were produced using stop-motion animation and the storyboard was created by the designer and director Francesco Misseri at Studio K.

The famous jingle “Relax” is the brief but grand work by Franco Godi, a musician, arranger and producer who rose to prominence early on in his career through his work in advertising.

Between 1965 and 1966 Studio K had already created, for Distillerie Fratelli Branca, a series of animation clips featuring a dinner table with knives and forks, napkins, glasses, coffee cups and a newspaper.